It’s time for a second bite…

Generation Cherry: Retirement planning and unlocking personal potential

A guide to successful and happy retirement, new adventures before you even think about getting old. There is a second bite to be had and Generation Cherry is the career coach for retirement

Baroness Ros Altmann CBE

I think it is great –well done! I hope you’ve had very good feedback and that it will help many more people enjoy a better later life.


Michael Townsend Williams, author of Do Breathe

I think it’s brilliant. Packed full of insight, a rallying call to make the most of your life at any age


Professor Lynda Gratton, co-author of The 100-Year Life.

An important addition to the whole argument against age stereotyping


> Are you part of the generation who had free education and could find a decent job without too much trouble? One with sick and holiday pay as standard – possibly with a final salary pension built in to boot? Could you afford to buy a house, though you now find yourself asset rich but cash poor?


> Are you now approaching or enjoying your winter heating allowance but either need to, or want to, carry on earning money?


> Are you still full of life and want to spend the time left to you in the most effective, enjoyable and satisfying way possible?


Then this book is for you, setting out how to get ready for some new adventures before you even think about getting old. There is a second bite to be had and our generation can pave the way in how to tuck in…



Thanks to the insights in this very readable book I’ve been re-calibrated, and am now even younger than I thought.

Peter Duncan, Actor, Blue Peter presenter, Chief Scout


You can be as young as you think

The book is an uplifting and practical guide to moving from Old Brained, anxious, defensive, closed, thinking, to Young Brained, creative, enthusiastic and open thinking. Co-written with Chris Middleton, it poses the question: Do you have an Old Brain or a Young Brain?


Through six easy-to-follow and life-changing steps, you’ll find out that ageing is all in the mind. You’ll discover how, by developing a younger brain, you can live a more fulfilled, rewarding, successful and happy life.



A practical guide to define your values and motivations which will empower you to make a real difference. And highly relevant to your business. My copy of this great book has notes in every margin and is also an important reference book for Sweay Betty’s life coach – he swears by it, and uses in all his sessions with our senior team.

Simon Hill Norton, Co Founder and CEO – Sweaty Betty


How to make a difference

The desire to “make a difference” in our lives is stronger than ever – the book provides inspiration and advice on how to achieve it. This is a modern-day self-help book that captures exactly what people are feeling about the world they live in.


It’s about two things. Firstly, it provides a simple action plan to make more effective at making a difference in our chosen domain. Secondly, and more importantly, it is about how we can discover our purpose, and in so doing, find where that domain should be. Through making a difference, we can find fulfilment in life.